Subject matter experts are a great source for your case studies; whether they’re your customers or your own, they can show the business value of what your company offers. The knack is finding it amongst the technical talk. Here’s a quick example of what I mean. I interviewed an SME about a new enterprise software … Read more
You know that sinking feeling you get when you read through a customer interview transcript and think: “Oh dear.” Or maybe something a bit stronger. There can be any number of reasons why you didn’t get what you wanted or needed, so what can you do? Here are a few tried and tested ideas: Follow … Read more
As a former B2B tech reporter, I saw first-hand how case studies support executive decisions.
Here’s what makes them stand out and how those same principles apply to briefs and summaries that give leaders clarity and confidence.