Case studies and customer success stories for B2B technology companies
Your customers already know your technology works. The hard part is finding the time and the right approach to turn what they know into a case study your prospects will recognise themselves in. That’s what I do.
🔹 Who Is This For:
B2B technology companies that have happy customers and great results, but don’t have the time, process, or writer to turn them into case studies and success stories.
The Services:
🔹 I’ll Take It From Here. (The Full Service)
I take care of the case study from start to finish. Helping you to choose which customer story to tell, conducting the interview, writing and delivering a finished case study ready for your designer.
Ideal for when you’re starting from scratch or want a specialist to create your case study.
Starts at £825.
🔹 Let’s Finish Your Case Study. (The Refresh)
When you have a draft, AI-generated content, or an older case study that needs updating, I’ll shape it into a readable, relatable piece ready for your prospects.
Ideal for when you have most of the material but need a professional finish.
Starts at £475.
🔹 Do You Need Something else?
I also write related content drawn from the same interview process, including customer video scripts, testimonials, customer newsletters, and scenario-based eLearning. If you need something specific, get in touch.
🔹 How we’ll work together
From the first conversation to the final case study, working with me is a straightforward four-step process.
Step 1. Initial conversation.
We talk about your project, which customer story you’d like to tell, and what your prospects need to see. This helps me understand your goals and confirm I’m the right fit. If I’m not, I’ll say so.
Step 2. Brief and agreement.
I send a short proposal outlining what I’ll deliver, the timeline, and the cost, usually within 48 hours of our conversation.
Step 3. Interview and writing.
I review the materials you provide, prepare interview questions, talk to your customer, and write the case study. For a typical 800-1500-word case study, expect delivery within 14 working days of the interview.
Step 4. Revisions and final delivery.
Two rounds of revisions are included to refine and polish. Once you’re happy with the content, I deliver the final version in your preferred format, such as Microsoft Word, Google Docs, or your designer’s preferred format.
What I need from you:
Either an introduction to your customer to arrange a time to talk, or I can give you a range of dates and times for you to give to your customer. I can interview them either over the phone or on Zoom/Teams.
Background information on your company, your product or service, the project, and the result.
Any brand guidelines or style preferences.
FAQs
🔹What experience do you have in our sector?
I specialise in cybersecurity and enterprise software. My other specialism is understanding what prospects want to read, asking the right questions, and turning what your customer tells me into a story. I was a B2B technology journalist for over 20 years, and editors came to me because I could get up to speed quickly in their sector.
That’s how I’ll work with you.
🔹How do you make sure content is accurate?
This matters more than ever. My background in technology journalism trained me to evaluate sources and check things thoroughly. You’ll also review and approve everything before it’s final.
🔹How do you handle confidential information?
Everything you share remains confidential, and I’m happy to sign a non-disclosure agreement before a project begins.
No company information is ever put into generative AI.
🔹What if my timeline is urgent?
I can sometimes take on rush projects depending on my schedule. A less-than-48-hour turnaround carries a minimum 50% surcharge; a Friday-to-Tuesday turnaround carries a minimum 100% surcharge. Get in touch to discuss availability.
🔹How do you handle payments?
My terms are 50% upfront and 50% on completion. Work begins once the first payment clears. Payment by bank transfer or PayPal.
🔹What if I need changes after final delivery?
Small adjustments are included. Substantial rewrites or changes beyond the original scope are quoted separately.
Let’s start a conversation
If your customers have a great story about using your technology, I can help you tell it. Get in touch using the button below. I usually respond within one business day.