Your customers know exactly why they chose your company.
Getting them to explain that in a way that works for your audience is the hard part.
The same goes for your experts. They know things about your product or service that your readers would love to know. But they don’t have the time to create a report.
That’s where I come in. I interview the people who know, find the story in what they tell me, and turn it into case studies and research reports on B2B technology, specialising in cyber security.
How this worksHow we’ll work together:
Whether it’s a customer with a great story to tell, your experts with knowledge that’s worth sharing or a draft that isn’t landing the way you want it to, I can help.
From the interview, through finding the story and checking the research, to delivering it ready for your designer.
A few things I’ve written recently
Security for Hybrid Working. A sample case study about how a UK firm secured off-site working for their staff without making it too complicated. And an unexpected benefit...read more.
The Recovery Gap. A sample research brief, including case studies, on why having a continuity plan isn’t the same as being able to recover from a security breach… read more.
How to find the right sources for your case study or report. Everyone wants the research done properly. Nobody enjoys the bit where you have to find sources that work for your case study or report… read more.
Who you’ll be working with
I’m Sara Edlington.
After over 20 years in B2B technology journalism (The Times, The Independent, StrategicRISK Europe) and business content, I now write case studies and research reports on B2B technology topics, specialising in cyber security.
About SaraLet’s start a conversation.n
If you have a great customer story that deserves to be told, or expertise you would like to publish, I’ll do the hard parts.
Get in touch using the button below. I usually respond within one business day.
Or connect with me on LinkedIn.
Contact Sara