You know your technology.
I explain what it means to the people who buy and use it.
It’s the human side of cybersecurity and AI, and it’s often forgotten, even though it’s people who make the decisions about buying and using these technologies.
I’ve spent 35 years writing about business technology, first as a journalist for publications in the UK, Europe and the US, and since then for technology companies. Now I focus on cybersecurity and AI.
I work with security vendors, managed service providers and AI companies.
Clients have included DataProtech Group, MetaCompliance and NWN Carousel (via agency).
How this worksHow we’ll work together:
Most of the work happens before a word is written down.
I ask the questions your buyers and their staff will want answered, turn that into an outline you’re happy with, then research and fact-check so your content stands up. Then I start creating content your audience can see themselves in.
A few things I’ve written recently
What the dashboard can’t see. A sample thought-leadership piece on why business intelligence dashboards can’t tell you everything and why human judgement still matters...read more
The Recovery Gap. A sample research brief, including case studies, on why having a continuity plan isn’t the same as being able to recover from a security breach…read more
Who you’ll be working with
I’m Sara Edlington.
I’ve written for publications in the UK, Europe, and the US (The Times, The Independent, StrategicRISK), and now I focus on the human side of cybersecurity and AI.
About SaraLet’s start a conversation.
If you need to explain your technology to buyers and end-users, I can help.
Get in touch using the button below. I usually respond within one business day.
Or connect with me on LinkedIn.
Contact Sara