You know your technology.
Explaining it to buyers is a different job.
I’ve spent 35 years writing about business technology, first as a journalist for publications in the UK, Europe and the US, and for the past few years creating marketing communications for cybersecurity companies.
I work with vendors, managed service providers and training companies.
Clients have included DataProtech Group, MetaCompliance and NWN Carousel (via agency).
How this worksHow we’ll work together:
Most of the work happens before a word is written down.
I ask the questions your buyers will want answered, turn that into an outline you’re happy with, then research and fact-check so your content stands up, and only then start writing.
You’ll have a finished piece that makes the case for your technology.
How I can help you – servicesA few things I’ve written recently
Security for Hybrid Working. A sample case study about how a UK firm secured off-site working for their staff without making it too complicated. And an unexpected benefit...read more
The Recovery Gap. A sample research brief, including case studies, on why having a continuity plan isn’t the same as being able to recover from a security breach…read more
Who you’ll be working with
I’m Sara Edlington.
I’ve written for publications in the UK, Europe, and the US (The Times, The Independent, StrategicRISK), and for the past few years, I’ve created marketing communications specialising in cybersecurity.
About SaraLet’s start a conversation.
If you need to explain your technology to buyers, I can help you.
Get in touch using the button below. I usually respond within one business day.
Or connect with me on LinkedIn.
Contact Sara