Is your new tech causing problems for your staff?

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How we’ll work together:

Most of the work happens before a word is written down.

To find out what your people need to know, I do the following:

  • Ask them, by email or by having a chat, to find out what problems they’re having
  • Look through the questions staff are already asking, such as support queries and helpdesk tickets.
  • Find out what’s happened before by looking at previous rollouts and communications
  • Learn about the technology as a newcomer would to spot the jargon, the assumptions that can easily be made and are missed

With the research done, I ask the questions your staff will want answered and turn that into an outline you’re happy with.

Then I start creating content your staff can see themselves in.

How I can help you – services

A few things I’ve written recently

What the dashboard can’t see. A sample thought-leadership piece on why business intelligence dashboards can’t tell you everything and why human judgement still matters...read more


Who you’ll be working with

I’m Sara Edlington.

I’ve written for publications in the UK, Europe, and the US (The Times, The Independent, StrategicRISK), and now I focus on the human side of cybersecurity and AI.

About Sara

Let’s start a conversation.

If you need to explain your technology to buyers and end-users, I can help.

Get in touch using the button below. I usually respond within one business day.

Or connect with me on LinkedIn.

Contact Sara