You know your technology.
Explaining it to buyers is a different job.
I help cybersecurity vendors, managed service providers and training companies with brochures, blog posts, research briefs, sales scripts, website content, microlearning content and more.
How this worksHow we’ll work together:
Most of the work happens before a word is written down.
I ask the questions your buyers will want answered, turn that into an outline you’re happy with, then research and fact-check so your content stands up, and only then start writing it for you.
You’ll have a finished piece that answers your buyers’ questions and makes the case for your technology.
How I can help you (Services)A few things I’ve written recently
Security for Hybrid Working. A sample case study about how a UK firm secured off-site working for their staff without making it too complicated. And an unexpected benefit...read more
The Recovery Gap. A sample research brief, including case studies, on why having a continuity plan isn’t the same as being able to recover from a security breach…read more
Who you’ll be working with
I’m Sara Edlington.
I’ve spent thirty-five years writing about business technology.
First as a journalist for publications in the UK, Europe, and the US (The Times, The Independent, StrategicRISK), and since then creating marketing communications, specialising in cybersecurity for the past few years.
Clients have included: DataProtech Group, MetaCompliance, and NWN Carousel (via agency).
About SaraLet’s start a conversation.
If you need to explain your technology to buyers, I can help you.
Get in touch using the button below. I usually respond within one business day.
Or connect with me on LinkedIn.
Contact Sara