Your customer’s story is one of the most powerful marketing tools you have.
It’s the story you want your prospects to read and think: “That’s our problem! This worked for them, it could work for us too.’
But too often, the real story gets lost in a ‘highlights reel’ about the technology.
That’s where I come in. I write case studies and customer success stories for B2B technology companies, with a journalist’s approach to finding the story your prospects want to read.
How this worksHow we’ll work together:
Whether you’re starting from scratch or have a draft that needs finishing, I’ll do the hard part.
From working out which story to tell, through the interview, to delivering a finished case study ready for your designer. And everything in between.
Here’s how this worksA few things I’ve written recently
Most tech case studies read like press releases with quotes inserted….read more
Five signs your content is too technical for business buyers…. read more
Who you’ll be working with
I’m Sara Edlington.
After over 20 years in B2B technology journalism (The Times, The Independent, StrategicRISK Europe) and business content, I now help B2B technology companies turn customer success into stories that build trust with prospects.
PortfolioLet’s start a conversation
If your customers have a great story to tell about your technology, I can help you tell it.
Get in touch using the button below. I usually respond within one business day.
Or connect with me on LinkedIn
Contact Sara