A research report only works if it’s read,
That’s the hard part that no one talks about. Your report needs to build an argument that a busy senior-level reader will follow to the end.
The kind of report they show to others because they found it valuable.
That’s where I come in. I write research and analysis reports on B2B technology topics, specialising in cyber security, with a journalist’s understanding of what matters to your audience in the data.
How this worksHow we’ll work together:
Whether you have research you want to turn into a report, a draft that isn’t landing the way you want, or a topic you’d like researched and written from the ground up, that’s where I come in.
From researching the subject and interviewing your experts, through finding the story in what this tells you, to delivering a finished report ready for your designer.
A few things I’ve written recently
The Recovery Gap. A sample report on why having a continuity plan isn’t the same as being able to recover...read more
Five signs your report is too technical for business readers (even if it doesn’t look like it). And how to fix them without rewriting the entire report….read more
How to create case studies for your report. A case study can help you show your readers how your report’s findings work in real life; here’s how to create a great one…read more
Who you’ll be working with
I’m Sara Edlington.
After over 20 years in B2B technology journalism (The Times, The Independent, StrategicRISK Europe) and business content, I now write research and analysis reports on B2B technology topics, specialising in cyber security.
PortfolioLet’s start a conversation
If you have research that deserves to be read, I’ll do the hard part.
Get in touch using the button below. I usually respond within one business day.
Get in touch using the button below. I usually respond within one business day.
Or connect with me on LinkedIn.
Contact Sara