Research and analysis reports for B2B technology
You know the report you need to produce. The hard part is the research behind it: finding the sources that hold up, asking your experts the right questions, working out which finding is the story, and building an argument a senior reader will follow to the end.
That’s what I do, with a journalist’s understanding of what matters to the reader.
🔹 Who Is This For:
B2B technology companies and the agencies that work with them, producing research reports that senior readers will read and share.
The Services:
🔹 The Full Report
I research the topic, interview your experts and customers, work out what the findings are saying, and build them into a finished report ready for your designer. If original survey data is needed, I can arrange for it to be commissioned.
Ideal for when you know the report you want but don’t have the time or the in-house writer to research and build it.
🔹 The Rescue
You have a draft that isn’t working, an AI-generated report that isn’t making a case, or last year’s edition that needs updating with new data. I shape it into a report that’s worth reading.
Ideal when you have the material but are having trouble creating the report you want.
🔹 Something else?
Your report can work even harder by creating executive summaries, article versions, LinkedIn posts drawn from its findings, and briefing notes for the sales team. I write those too. Along with case studies and customer stories.
🔹 Rates
Reports typically range from £1,500 to £4,000, depending on length, the amount of source material, and the level of analysis involved.
Subcontract and white-label work for agencies is quoted separately.
🔹 How we’ll work together
From the first conversation to the final case study, working with me is a straightforward four-step process.
Step 1. Initial conversation. We talk about the report, what material you have, and who needs to read it. This helps me understand what you need and whether I’m the right fit. If I’m not, I’ll say so.
Step 2. Brief and agreement. I send a short proposal outlining what I’ll deliver, the timeline, and the cost, usually within 48 hours.
Step 3. Analysis and writing. I work through the material, identify the findings that matter, and write the report. Timelines depend on scope. I’ll confirm the timeline in the proposal.
Step 4. Revisions and final delivery. Two rounds of revisions are included. Once you’re happy, I deliver in your preferred format.
What I need from you:
- The source material: survey data, transcripts, existing research, or whatever you’re working from.
- Background on your company and the audience you’re writing for.
- Any brand guidelines or style preferences.
- Access to your subject matter experts if the report needs interviews.
FAQs
🔹What experience do you have in our sector?
I specialise in B2B technology and cyber security. My other specialism is understanding what a senior reader needs to know, asking the right questions, and finding the story in the research and data.
I was a B2B technology journalist for over 20 years, and editors came to me because I could get up to speed quickly in their sector.
That’s how I’ll work with you.
🔹How do you make sure our report is accurate?
This matters more than ever. I trace every number back to its original source, and I’ll drop a statistic rather than use one if I can’t find the source.
You’ll also review and approve everything before it’s final.
🔹How do you handle confidential information?
Everything you share remains confidential, and I’m happy to sign a non-disclosure agreement before a project begins.
No company information is ever put into generative AI.
🔹What if my timeline is urgent?
I can sometimes take on rush projects depending on my schedule. Get in touch to discuss availability.
🔹How do you handle payments?
My terms are 50% upfront and 50% on completion. Work begins once the first payment clears. Payment by bank transfer or PayPal.
🔹What if I need changes after final delivery?
Small adjustments are included. Substantial rewrites or changes beyond the original scope are quoted separately.
Let’s start a conversation
If you have research that deserves to be read, I’ll do the hard part. Get in touch using the button below. I usually respond within one business day.