Case studies and reports for B2B technology
Your customer knows why they chose your company and how you helped them with implementation. And your technical team knows all those little inside details that don’t make it onto the datasheet.
The hard part is asking them the right questions, recognising which answers reveal the real story, and then writing in a way that keeps them engaged with the case study or report until they finish.
That’s what I do, with a journalist’s understanding of what matters to your readers.
🔹 Who Is This For:
B2B technology companies and the agencies that work with them, producing case studies and reports that senior-level businesspeople will read and share.
The Services:
🔹 The Customer Story
An in-depth case study built from an interview with your customer rather than a form they filled in.
I talk to them about the problems and issues they want to solve, what they have tried before, what surprised them, and what changed. Then I find the story in this and write it so your reader sees themselves and their situation in it.
Where it helps, and to give your case study an extra edge, I’ll support it with research to back up what’s been said.
Each case study is around 1,200 words and delivered ready for your designer.
From £925. Typically two to three weeks from interview to delivery.
🔹 The Expert Report
Your experts have a lot of valuable knowledge that your audience would find valuable; however, they don’t have the time to write it up into a report.
To help you make more of their expertise, I can interview them, do additional research, including checking figures against their sources, and compile it into a report that explains what it means for your audience and their company
3,000 to 5,000 words, multiple sources and a key findings summary. Delivered ready for your designer.
From £3,000. Typically four to six weeks from brief to delivery.
🔹 The Research Brief
Around 2,000 words on a single question with one to two sources, a clear argument and carefully sourced figures.
Ideal for a focused piece of analysis, a campaign asset or as our first project working together.
From £1,800. Typically two to three weeks from brief to delivery.
🔹 The Rescue
You have a draft that isn’t working, an AI-generated report that isn’t making a case, or last year’s edition that needs updating. I shape it into a case study or report that’s worth reading.
Quoted on scope. Typically two to four weeks.
🔹 Making the work go further
A carefully created case study or report can carry a campaign for a year. I also write the pieces that get it in front of people: executive summaries, article versions, LinkedIn posts drawn from the findings, and briefing notes for the sales team.
Quoted alongside the report or separately.
🔹 For agencies
Subcontract and white-label work is quoted separately. I’m happy to work to your house style and stay invisible.
🔹 How we’ll work together
From the first conversation to the final delivery, working with me is a straightforward four-step process.
Step 1. Initial conversation. We talk about what you need, what material you have, who has the information, and who needs to read it. This helps me understand the project and whether I’m the right fit. If I’m not, I’ll say so.
Step 2. Brief and agreement. I send a short proposal outlining what I’ll deliver, the timeline, and the cost, usually within 48 hours.
Step 3. Interviews and writing. I talk to your customers and/or experts, work through the material, identify what matters, and write it. I’ll confirm the timeline in your proposal.
Step 4. Revisions and final delivery. Two rounds of revisions are included. Once you’re happy, I deliver in your preferred format.
What I need from you:
- An introduction to the people I will be interviewing, along with a slot in their diaries.
- Any source material you already have: survey data, existing research, internal documents.
- Background on your company and the audience you’re writing for.
- Any brand guidelines or style preferences.
FAQs
🔹What experience do you have in our sector?
I specialise in B2B technology and cyber security. My other specialism is understanding what a senior-level business reader needs to know, asking the right questions, and finding the story in what people tell me.
I was a B2B technology journalist for over 20 years, and editors came to me because I could get up to speed quickly in their sector.
That’s how I’ll work with you.
🔹What if our customer isn’t a natural talker or is unsure about being interviewed?
A lot of people are nervous about being interviewed. Twenty years of interviewing means knowing how to put someone at ease, asking the right questions, and following the answers that matter rather than working through a list. Interviewing in real-time gives you much better results than emailing a list of questions.
🔹How do you handle confidential information?
Everything you share remains confidential, and I’m happy to sign a non-disclosure agreement before a project begins.
No company information is ever put into generative AI.
🔹What if my timeline is urgent?
I can sometimes take on rush projects depending on my schedule. Get in touch, and I’ll see if I can help.
🔹How do you handle payments?
My terms are 50% upfront and 50% on completion. Work begins once the first payment clears. Payment is by bank transfer or PayPal.
🔹What if I need changes after final delivery?
Small adjustments are included. Substantial rewrites or changes beyond the original scope are quoted separately.
Let’s start a conversation.
If you have a customer story or expertise you’d like to share, I’ll do the hard work of creating a case study or report that works for you and your readers.
Get in touch using the button below, and I’ll reply, usually within one business day.