I’m Sara Edlington.
I create marketing communications for cybersecurity companies, including articles, blog posts, brochures, research briefs, scripts and website content, all with a journalist’s understanding of what matters and what your audience wants to know.
The short version.
20 years as a B2B technology journalist, including The Times, The Independent, StrategicRISK Europe, and other trade and professional publications.
Over my career, I’ve worked with companies including the DataProtech Group and NWN Carousel (via agency), appeared on the BBC, and been published in national publications.
I’ve also written 14 books and created eLearning and microlearning content.
The slightly longer version is more interesting.
Business readers are demanding. They often skim-read because they want to find what matters to them.
The brochure gets half-read; they glance down the subheads of a blog post. You lose them in the second paragraph on the page that explains what your technology does, and they never learn how it could help their company.
We both know that the best copy is the hardest to write because of all the preparation that goes into it. But bringing it all together is like herding cats: from understanding your buyer to researching, fact-checking, and a myriad of other things.
I spent over twenty years doing that for publications, and now I use the same approach for cybersecurity companies that need to explain their technology to buyers.
When business readers are skimming past content that all sounds the same, what you create needs to show you understand their world.
It isn’t AI that’s taking over the world
When I’m not writing, I’m usually in the garden trying to stop a world takeover by the Aquilegia (Granny’s Bonnets) that are everywhere, working on my big needlework projects (one took me 5 years) or reading about everything and anything. I live and work in the UK.