Advice

Here’s how to turn tech-speak into business value for your case studies

Lost in translation: turning tech-speak into business value for your case studies

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Subject matter experts are a great source for your case studies; whether they’re your customers or your own, they can show the business value of what your company offers. The knack is finding it amongst the technical talk. Here’s a quick example of what I mean. I interviewed an SME about a new enterprise software … Read more

Five signs your content is too technical for business buyers (even if it doesn’t look like it)

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When you’ve checked your content for acronyms, jargon and the other usual tech-suspects, it can seem like it’s ready to go. However, there are other, more subtle ways your content can be too technical. Here are my top five to check. It explains how before it explains why. You might have seen this: content that … Read more