I’m Sara Edlington.
I write case studies and reports on B2B technology topics, specialising in cyber security, with a journalist’s understanding of what matters and what your audience wants to know.
The short version.
20 years as a B2B technology journalist (The Times, The Independent, StrategicRISK Europe, and other trade and professional publications).
Over my career, I’ve worked with companies including the DataProtech Group and NWN Corporation, appeared on the BBC, and been published in national publications.
I’ve also created marketing content and written 14 books.
The slightly longer version is more interesting.
Business readers are demanding. They read a lot of case studies and reports, or maybe that should be they skim a lot of these, because they want to skip the waffle and find out what’s important to help them make a decision.
The case study or report they put down and don’t come back to.
It happens. Someone gets halfway down the first page, goes to make a coffee, and never opens it again.
If they do, they miss the customer quote on page one that would help them make the case to stakeholders, and the finding on page two that helps them make a decision.
We both know that sounds easy to do, but in reality it’s like herding cats made of statistics: finding the right sources, doing research, fact-checking, and a myriad of other tasks.
I’ve spent over twenty years doing that for publications, and now I create business case studies and reports for people like you and your business audience using the same approach.
Because at a time when business readers are skim-reading the same old, your case study or report will help make your company stand out as the experts you are.
It isn’t AI that’s taking over the world
When I’m not writing, I’m usually in the garden trying to stop a world takeover by the Aquilegia (Granny’s Bonnets) that are everywhere, working on my big needlework projects (one took me 5 years) or reading about everything and anything. I live and work in the UK.