Case study Insights

How to make your customer stories work harder for your business

Your customers have great stories about your technology. This is where I share ideas for finding, telling, and using those stories.

I’m Sara Edlington, a B2B technology case study writer with over 20 years of experience, first as a tech journalist (The Times, The Independent, StrategicRISK Europe), now helping B2B technology companies turn customer success into case studies that build trust.

Connect with me on LinkedIn.

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The Posts

Five Signs Your Content Is Too Technical for business buyers (Even If It Doesn’t Look Like It)

BySara Edlington Advice 5 November 2025
When you’ve checked your content for acronyms, jargon and the other usual tech-suspects, it can seem like it’s ready to go. For B2B technology vendors in particular, this is where the real…
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Why Your Technololgy Case Studies Aren’t Working (And How to Fix Them)

BySara Edlington Case Study,General 7 October 2025
As a former B2B tech reporter, I saw first-hand how case studies support executive decisions. Here’s what makes them stand out and how those same principles apply to briefs and summaries that give…
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