Helping B2B technology companies tell customer stories that build trust
A selection of my case study and customer story work.
I work across B2B technology sectors because the skill lies in telling your prospects the story of how your solution can help them.
Case studies and customer stories
🔹Case Study. Security for Hybrid Working – two-page case study looking at how to help secure staff working off-site.
🔹Case Study. Brand & More – two-page case study looking at how a company consolidated data and uncovered hidden opportunities and a new competitive advantage.
🔹Case Study. The Main Hote – two-page case study looking at how a small hotel group used AI to turn guest data into new revenue streams.
Scenario-Based and Narrative Content
🔹Three 90-second microlearning videos on phishing scams
🔹Tech Security Insights – two-page customer newsletter including an article, practical tips and a true tall story
🔹eLearning course. What’s your password personality? A quiz-based approach to helping staff create memorable passwords
🔹eLearning course. Hiding in Plain Sight: Drive-by Malware. A scenario-based approach to protecting devices against this type of malware.
🔹eLearning course. Phone Phishing Scams. Showing staff how to avoid being duped by scammers.
Before and After Content
Making Complexity Clear: Business Intelligence. This shows how I helped a business intelligence company turn technical details into clear content for business stakeholders.
Making Complexity Clear: Zero Trust Security. This shows how I turned technical security concepts into business-focused content that executives can understand and use
Published Work
🔹Technology journalist published in, amongst others:
- The Times
- The Independent
- StrategicRISK Europe
- The Caterer
- Retail Systems
- Shippax
- Wildfire Communications
- Ziff-Davies publications and trade publications worldwide.
🔹Written for sectors including: enterprise risk management, retail, hospitality, marketing, shipping and agricultural engineering.
🔹BBC TV and Radio, including Newsnight, BBC Radio 4, and BBC Radio 5 Live
🔹 Author of 14 books on technology, business, and history
Connect with me on LinkedIn.
All work handled in strict confidence. NDAs available on request.