Making B2B Technology Clear to The People Who Matter
Your technology solves real problems. But when you try to explain it, those benefits get lost.
You know what you mean, but your audience doesn’t. They click away and find content that speaks their language instead.
I help bridge that gap.
I’m Sara Edlington, a B2B technology writer with over 20 years of experience making complex solutions understandable to business audiences.
My work has appeared in The Times, The Independent, and StrategicRISK Europe. I’ve created content for clients including the BBC, Data ProTech Group, MetaCompliance, and NWN Corporation.
I specialise in explainer content – clear, credible writing that shows why your technology matters and how it helps solve real business problems.
This blog shares what I’ve learned about making complex B2B technology clear to the people who matter.
And who am I anyway?
I’m Sara Edlington.
I specialise in explainer content for technology companies and agencies.
Clear, credible, relatable writing that shows why your technology matters and how it can help solve business problems.