Tech Content Insights

Research-Based Content for Business Readers

Here, I share insights on in-depth research, uncovering what matters most to business audiences, and creating credible business content that shows your company’s expertise.

I’m Sara Edlington, a B2B technology writer who’s spent 20+ years researching complex technology topics and creating content that business audiences trust.

First as a tech journalist (The Times, The Independent, StrategicRISK Europe), now working with tech companies including BBC, Data ProTech Group, MetaCompliance, and NWN Corporation.

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The Posts

Five Signs Your Tech Content Is Too Technical (Even If It Doesn’t Look Like It)

BySara Edlington Advice 5 November 2025
When you’ve checked your content for acronyms, jargon and the other usual tech-suspects, it can seem like it’s ready to go. However, there are other, more subtle ways your content can be…
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Why Your Tech Case Studies Aren’t Working (And How to Fix Them)

BySara Edlington Case Study,General 7 October 2025
As a former B2B tech reporter, I saw first-hand how case studies support executive decisions. Here’s what makes them stand out and how those same principles apply to briefs and summaries that give…
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