Making B2B Technology Clear for Business Buyers
Your technology solves real problems. But when you try to explain it, those benefits get lost.
You know what you mean, but your audience doesn’t. They click away and find content that speaks their language instead.
I help bridge that gap.
I’m Sara Edlington, a B2B technology writer with over 20 years of experience making complex technology understandable to business audiences.
I specialise in explainer content – clear, credible writing that shows prospects and buyers how your technology helps them solve real problems.
My work has appeared in The Times, The Independent, and StrategicRISK Europe. I’ve created content for clients including the BBC, Data ProTech Group, MetaCompliance, and NWN Corporation.
This blog shares what I’ve learned about translating technical complexity into language that business buyers can understand, and what works when explaining technology to them.