Helping B2B technology companies get their case studies and customer success stories done.
Your customers know your technology works because they use it every day. And this makes their story one of your most powerful marketing tools.
The other side of this is that it’s also a lot of work. Outlines, interviews, fact-checking, finding the story, deciding what does and doesn’t need to be included, how to use that great metric without it looking forced, editing…
It’s no wonder so few great customer success stories get told. It doesn’t have to be that way.
Here’s how I can help you.
🔹 Who Is This For:
B2B technology companies that have happy customers and great results, but no time, process, or writer to turn them into case studies and success stories.
The Services:
🔹 I’ll Take It From Here – I’ll help you get your case study or success story done.
From working out which customer story to tell, through the interview, to delivering the finished content and all the details in between, so you have the case study you want. Whether you’re starting from scratch or have some materials ready, I’ll take it from here.
Best for: Marketing directors who want a case study done without micromanaging the process.
🔹 Let’s Finish Your Case Study. You’ve made a start, and I’ll help you finish it.
If you have a draft, AI-generated content, or a case study that needs updating, I’ll shape it into a readable, relatable piece ready
for your prospects.
Best for: Teams with partial drafts that need a professional finish.
🔹 Do You Need Something else?
Maybe you need something else. The same process that creates a great case study can also produce customer video scripts, testimonials, customer spotlights, and scenario-based training content.
- Customer video script: The same customer story but written as a script for video.
- Customer quotes and testimonials: Shorter than a full case study but drawn from the same interview process.
- Customer newsletter or spotlight: A short profile of a customer’s experience with your company and solutions.
- eLearning content: Scenario-based content for training or customer education.
If you need these or have something else in mind, get in touch.
🔹 The Process
1. We start with you. We discuss which customer stories would have the most impact and what your prospects want and need to see.
2. I handle the interview. I put your customer at ease, ask the right questions, and uncover the details that bring their story to life.
3. I deliver a finished case study ready for your designer. A credible, relatable story your sales and marketing team can use.
- Case studies that show prospects what working with you is really like
- Success stories for your website, sales team, or media
- Scenario-based content for training or customer education
The format depends on what you and your prospects need.
How we’ll work together
- Brief: Share your project details and the deadline.
- The process: We’ll clarify what your prospects need. Organise a time for me to speak to your customer (if necessary), I’ll do any extra research and other work that’s needed to create your case study.
- Draft: I deliver a first draft.
- Revisions: Two rounds of revisions are included to refine and polish.
- Final delivery: You receive the completed content in your preferred format
FAQs (the five most common)
🔹What experience do you have in our sector?
My expertise lies in understanding what prospects want to read, asking the right questions, and everything else that goes into creating a relatable story. Yes, a story, because even if you’re a hardened business executive, none of us can resist a good story.
I was a B2B technology journalist for over 20 years; editors came to me because they knew I could get up to speed quickly in their sector and understand the issues their readers wanted to know about.
That’s how I’ll work with you.
🔹How will you work with us?
I work as part of your team. You get professional content delivered on time, with minimal disruption.
🔹What if our customer is nervous about being interviewed?
I’ve interviewed many people over my career, so I know how to put people at ease.
🔹How do you make sure content is accurate?
In this AI age, this is a big one and a good question to ask.
My background in technology journalism means I was trained to evaluate sources and check, check and check again. And you’ll review and approve everything before it’s final.
🔹How do you handle confidential information?
I take confidentiality seriously, so I’m happy to sign a non-disclosure agreement before a project begins, and all information you share will remain confidential.
No company information is ever put into generative AI.
If you’re ready to show prospects how your solution has helped your customers, get in touch.
About Sara Edlington
I’m Sara Edlington, the writer you’ll be working with.
With over 20 years in B2B technology content and a background in journalism at The Times, The Independent, and StrategicRISK Europe, I bring a journalist’s approach to case study writing, finding the right people, asking the right questions, and uncovering the details that make a credible story.
Which is also a bonus if you want to send your case studies to the media, as I’ve been on both sides of the table, I know what works.
Over my career, including in marketing content, eLearning, and journalism, I’ve worked with companies such as the BBC, DataProtech Group, and NWN Corporation. I’m also the author of 14 books.
Connect with me on LinkedIn.