Research-based content for tech companies
For over 20 years, I’ve researched complex technology topics and created content that business readers trust. First as a B2B tech journalist, now working with tech companies.
Here’s a selection of my work.
Before and After Examples
Technical information to business-focused content – Business Intelligence
This is how I researched and turned technical information about business intelligence technology into clear, business-focused content.
Technical information to business-focused content – Zero Trust
This is how I researched and turned technical zero trust concepts into clear, business-focused content that business readers can understand and use.
In-depth articles based on expert interviews
Executives and decision-makers need to understand technology implications to make informed decisions. Below are examples of in-depth articles I’ve created through research and synthesis.
🔹Future of Enterprise Risk Management Systems (StrategicRISK Europe)
Feature article for risk executives analysing how ERM systems may evolve over the next decade.
My role: Researched market trends, industry developments, and interviewed experts for their perspectives to create executive-level content.
🔹Switched On (StrategicRISK Europe
Feature exploring how enterprise risk managers can leverage data analytics for evidence-based decision-making.
My role: Researched data analytics applications in risk management, interviewed experts and created accessible content for business readers.
🔹Retail Systems – Business Intelligence Software
Feature explaining how BI tools help retail leaders optimise operations using customer data insights.
My role: Researched BI technology and business applications, interviewed experts and turned technical capabilities into business outcomes.
Business-focused technology articles
🔹Five Ways to Boost Your IoT Security (NWN Carousel via agency)
A blog post providing executives with practical guidance on protecting IoT devices and data.
My role: Researched IoT security landscape and created actionable content for decision-makers.
🔹Mail Model E-mail Marketing Software (The Caterer)
Feature on how hospitality brands use customer data to personalise marketing, with a case study of Cliveden Hotel.
My role: Researched technology applications in hospitality, interviewed experts and created industry-specific content.
🔹Online CRM: Still a Hidden Gem? (Shippax AB)
An article analysing efficiency gains for cruise and ferry operators using cloud CRM systems.
My role: Researched CRM technology and industry applications, interviewed experts for their perspectives and synthesised findings into relatable business content.
Additional Published Work
I’ve also been published in The Times, The Independent, StrategicRISK Europe, The Caterer, Retail Systems, Marketing, University Business, and many other trade, professional, and industry publications, as well as publications worldwide.
Books, TV, Radio and Newspapers
I’ve authored 14 books on technology, business, and history. I’ve appeared on BBC TV and Radio (including Newsnight, BBC Radio 4, and BBC Radio 5 Live) to discuss technology.
Ready to create content that shows your company’s expertise? Get in touch today