I’m Sara Edlington.
I write research and analysis reports on B2B technology topics, specialising in cyber security, with a journalist’s understanding of finding what matters to your audience in the data.
The short version.
20 years as a B2B technology journalist (The Times, The Independent, StrategicRISK Europe, and other trade and professional publications). I’ve also created eLearning, marketing content and written 14 books.
The slightly longer version is more interesting.
Business readers are demanding. They read a lot of reports, or maybe that should be they skim a lot of reports because they want to skip the waffle and find out what’s important and to help them make a decision.
Don’t be a coffee creator.
That is, you don’t want your report to be the one someone puts down to go make a coffee and then doesn’t come back to.
If they do, they miss the finding on page 9 they need to know, as well as the mini-case study on page 12, which would help them make the case to stakeholders.
We both know that sounds easy to do, but in reality it’s like herding cats made of statistics: finding the right sources, doing source interviews, conducting research, fact-checking, and a myriad of other tasks.
I’ve spent over twenty years doing the above for publications, and now I create business reports for people like you and your business audience using the same approach.
Because at a time when business readers are skim-reading the same-old, your report will help make your company stand out as the experts you are.
Over my career, I’ve worked with companies including the DataProtech Group and NWN Corporation, appeared on the BBC, and been published in national publications.
I’m also the author of 14 books on technology and history.
It isn’t AI that’s taking over the world
When I’m not writing, I’m usually in the garden trying to stop a world takeover by the Aquilegia (Granny’s Bonnets) that are everywhere, working on my big needlework projects (one took me 5 years) or reading about everything and anything. I live and work in the UK.