I’m Sara Edlington.
I explain cybersecurity and AI from the side most content forgets: the people who have to use it. I do this with a journalist’s understanding of what matters to readers and what they want to know.
Twenty years as a business technology journalist, then a decade writing content for technology companies.
The short version.
The Times, The Independent, StrategicRISK Europe, and other trade and professional publications.
Over my career, I’ve worked with companies including the DataProtech Group, MetaCompliance and NWN Carousel (via agency), and appeared on the BBC.
I’ve also written 14 books and created eLearning and microlearning content.
The slightly longer version is more interesting.
Business readers are demanding. They often skim-read because they want to find what matters to them.
The brochure gets half-read; they glance down the subheads of a blog post. You lose them in the second paragraph on the page that explains what your technology does, and they never learn how it could help their company.
We both know the best copy is the hardest to write because of all the preparation that happens before you write a word: understanding what your buyer wants to know, researching, fact-checking, and a dozen other things that never make it onto the page but still matter.
I spent over twenty years doing that for publications, and now I use the same approach to help cybersecurity and AI companies explain their technology to buyers and end users.
Technology is at its best when it works with people.
When business readers are skimming past content that all sounds the same, what you create needs to show you understand their world.
It isn’t AI that’s taking over the world
When I’m not writing, I’m usually in the garden trying to stop a world takeover by the Aquilegia (Granny’s Bonnets) that are everywhere, working on my big needlework projects (one took me 5 years) or reading about everything and anything. I live and work in the UK.