Services

Research-based content that shows your expertise

Creating content that shows real expertise, the kind with depth and insights, takes time your busy team doesn’t have.

I uncover insights your competitors aren’t talking about, connect them to what matters to your audience, and create business-friendly content that shows your expertise.


🔹 Research-Based Content for Cyber Security and Risk Management Tech Companies

Here’s how I can help you:
I do the in-depth research your team doesn’t have time for, and then create B2B tech content (reports, case studies, articles) with the depth and perspective that show real expertise.

Who is this for?
Tech companies and consultancies in cybersecurity, data analytics, and enterprise technology that need content that shows their expertise.

What’s in it for you
Content that makes your company look like the experts it is. I do the in-depth research, make the connections that matter to our audience, and create authoritative business content that builds credibility with decision-makers.

Why me?
For more than 20 years, I’ve researched complex technology topics and created trusted content for business audiences. First as a B2B tech journalist (The Times, The Independent, StrategicRISK Europe), now working with tech companies.

My journalism background taught me how to research across industry sources and more, find connections that matter, and create content with proper depth and perspective.

Samples:

Cybersecurity – Zero Trust

Data Analytics – Business Intelligence


Prices

Project pricing starts at £625, depending on scope and complexity.

For a detailed quote based on your specific needs, please get in touch.


How we’ll work together

  1. Brief: Share your project details and the deadline.
  2. Research: I research across industry sources and more, and through your materials to uncover the insights that matter to your audience.
  3. Draft: I deliver a structured first draft.
  4. Revisions: Two rounds of revisions are included to refine and polish.
  5. Final delivery: You receive the completed content in your preferred format

Please note: I work from your materials and independent research. Final compliance and legal sign-off remain with you.


FAQs (the five most common)

What types of technology can you write about?
I specialise in B2B cyber security and risk management technology. I’ve worked across retail, hospitality, and financial services. If you need content with depth and insight, I can help.

How do you make sure content is accurate?
I research across industry sources and further both on and offline, work from your materials, and verify facts throughout. My background as a technology journalist means I know how to evaluate sources and ensure accuracy. You review and approve everything before it’s final.

Do you need access to our team?
Not necessarily. I can work from materials you provide, though brief conversations can be helpful for context. We’ll discuss what works best for your project.

How will you work with us?
I work as an extension of your team. You provide materials and context, and I handle the research, writing, and revisions. You get professional content delivered on time, with minimal disruption to your team.


Let’s create content that shows your company’s expertise


About Sara Edlington

Sara Edlington - B2B technology writing services

I’m Sara Edlington, the writer you’ll be working with.

I do in-depth research to uncover the insights others miss and create B2B tech content with the depth and perspective that shows your expertise. And helps take the pressure off your team while ensuring your knowledge reaches the people who need it.