Let’s explain your technology so your prospects see who it can help.
Complex technology often loses its impact when explained to business audiences.
I specialise in explainer content for technology companies and agencies. This is content that turns technical detail into clear business value. The result? Your message gets across, and your prospects see how and why your solution can help them.
🔹 B2B Technology Explainer Content
The low-down
Clear, credible content that explains your technology in business language, whether that is articles, guides, or briefs.
Who it’s for
Technology companies that need to explain complex solutions to non-technical audiences, such as business leaders, boards, or customers.
When your message isn’t clear, opportunities are lost.
What’s in it for you
Your technology will be understood by the people who matter most. They’ll know how and why it can help them.
Why me?
I bring over 20 years of experience writing for business audiences about complex B2B technology, from cybersecurity to risk management.
My approach is calm, deadline-driven, and outcome-focused. I know how to turn technical depth into clear business value.
🔹 From Technical Detail to Business Value
The low-down
You have technical documentation, whitepapers, or product specifications that need to reach business audiences, such as prospects, customers, board members, or decision-makers.
I turn technical material into business-focused content that remains true to the details while making the business meaning clear.
Who it’s for
B2B technology companies with technical content that isn’t connecting with business audiences.
Your engineers have thoroughly documented your technology. Your business stakeholders need to understand what it means for them: the risks it reduces, the efficiency it creates and the problems it solves
What’s in it for you
Your technical content reaches the people who need to understand it. Business stakeholders see the value, not just the features and decision-makers have the clarity they need to move forward.
Why me?
For over 20 years, I’ve worked at the point where technical depth and business understanding meet. I can read your technical materials, identify and understand what matters to business audiences, and reshape the material without compromising accuracy.
My journalism background means I know how to find the business story in technical information..
🔹 Technology Content for Agencies
The low-down
Reliable support for agencies serving tech clients. You’ll have clear, well-researched content that’s credible, relatable, and delivered on time.
Who it’s for
Marketing and content agencies that need an experienced B2B technology writer to help deliver effective content for their tech clients.
You need high-quality content that’s accurate, credible, and trustworthy – delivered on time with minimal stress, even when deadlines are tight.
What’s in it for you
You’ll have a reliable supplier who understands technology, business audiences, and agency workflows, freeing you to focus on client relationships and strategy.
Why me?
With experience writing for both top-tier publications and technology companies, I combine journalistic rigour with a practical understanding of business needs. I work as part of your team, delivering the kind of content that keeps your clients coming back.
How we’ll work (same for all services)
- Email me your draft/notes and deadline.
- I return a structured draft.
- You send one set of consolidated comments (from a single reviewer).
- I deliver the final version.
I work from your materials; you/your reviewer approve the final version – I don’t do compliance or legal sign-off.
FAQs (the five most common)
What types of technology can you write about?
I specialise in B2B technology and cybersecurity, and have written across multiple sectors, including software, risk management, retail, hospitality and enterprise systems. If it needs to be explained in business terms, I can help.
Do you write technical documentation?
No, I focus on creating explainer content, including articles, guides, briefs, eLearning courses and other business-facing materials. If you need highly technical documentation for developers or engineers, that’s usually best handled by a specialist technical writer.
How do you make sure content is accurate?
I combine research, interviews, and client-provided materials to ensure every piece is factually correct. My background as a technology journalist means I know how to ask the right questions and check sources carefully.
How do you work with agencies?
I work as an extension of your team. You can count on me for clear, credible content delivered on time, with minimal oversight, freeing you to focus on client strategy and relationships.
Let’s show your prospects how your tech can help them
About Sara Edlington
I’m Sara Edlington, the writer you’ll be working with.
My focus is simple: take the pressure off your team and make complex information easier for your prospects to understand.