Make Your Technology Clear for Business Buyers
Your engineers built something brilliant. Your prospects don’t understand what it does for them.
I create content that bridges that gap, explaining complex B2B technology so business buyers understand how it helps them
🔹 B2B Technology Explainer Content
The low-down
Clear, credible content that explains your technology in business language, whether that is articles, guides, or briefs.
Who it’s for
Technology companies that need to explain complex solutions to non-technical audiences, such as business leaders, boards, prospects or customers.
What’s in it for you
Your audience understands how your technology helps them, without losing the technical credibility that builds trust
Why me?
I bring over 20 years of experience writing for business audiences about complex B2B technologies – cybersecurity, data analytics, risk management, and enterprise software.
My approach is straightforward and deadline-focused. I deliver content that makes technical products clear for business buyers.
🔹 From Technical Documentation to Content Buyers Can Use
The low-down
You have technical documentation, whitepapers, or product specifications that you’d like to turn into business-focused content that’s accurate and shows your audience how your technology can help their business or decision-making.
Who it’s for
B2B technology companies that want to get more from their technical content and help their audience see the business value of it.
Your engineers have thoroughly documented your technology. Now you need stakeholders, customers, and prospects to understand what it means for them – the risks it reduces, the efficiency it creates, the problems it solves.
What’s in it for you
Your technical content will reach the people who need to understand it. Prospects, customers, and decision-makers will see the value, not just the features. Your board will have the clarity they need to move forward.
Why me?
For over 20 years, I’ve worked at the intersection of technical depth and business communication. I read your technical materials, identify what matters to business audiences, and reshape them without compromising accuracy.
My journalism background means I know how to find the business story in technical detail.
Samples:
Data Analytics – Business Intelligence
Prices
Project pricing starts at £600, depending on scope and complexity.
For a detailed quote based on your specific needs, please get in touch.
🔹 Technology Content for Agencies
The low-down
Reliable support for agencies serving tech clients. You’ll have clear, well-researched content that’s credible, relatable, and delivered on time.
Who it’s for
Marketing and content agencies that need an experienced B2B technology writer to help deliver effective content for their tech clients.
You need high-quality content that’s accurate and credible—delivered on time, even when deadlines are tight.
What’s in it for you
You’ll have a reliable supplier (an ex-journalist who meets deadlines) who understands technology, business audiences, and agency workflows, freeing you to focus on client relationships and strategy.
Why me?
With experience writing for top-tier publications and technology companies, I combine journalistic rigour with practical business understanding. I work as part of your team, delivering content that keeps your clients coming back.
How we’ll work (same for all services)
- Brief: Share your project details, materials, and deadline
- Draft: I deliver a structured first draft
- Revisions: Two rounds of revisions included to refine and polish
- Final delivery: You receive the completed content in your preferred format
Please note: I work from your materials and business requirements. Final compliance and legal sign-off remain with you.
FAQs (the five most common)
What types of technology can you write about?
I specialise in B2B technology and cybersecurity, and have written across multiple sectors, including software, risk management, retail, hospitality and enterprise systems. If it needs to be explained in business terms, I can help.
Do you write technical documentation?
No, I focus on explainer content for business audiences, articles, guides, briefs, and other business-facing materials. For highly technical documentation aimed at developers or engineers, you’ll want a specialist technical writer.
How do you make sure content is accurate?
I combine research, interviews, and client-provided materials to ensure every piece is factually correct. My background as a technology journalist means I know how to ask the right questions and check sources carefully.
How do you work with agencies?
I work as an extension of your team. You can count on me for clear, credible content delivered on time, with minimal oversight, freeing you to focus on client strategy and relationships.
Let’s show your prospects how your tech can help them
About Sara Edlington
I’m Sara Edlington, the writer you’ll be working with.
My focus is simple: take the pressure off your team and make complex technology easier for your prospects to understand – so they see how it helps them, not just what it does.