Helping B2B technology companies tell customer stories that build trust
Your customers know your technology works because they use it every day. And this makes their story one of your most powerful marketing tools.
But getting their story told takes a lot of work, from interviewing to knowing what belongs in a case study and what doesn’t. That’s not all.
It’s also about knowing how to ask the right questions, put your customers at ease, and uncover the details that make for a credible story.
And then, if all that wasn’t enough, creating a case study that’s relevant to your prospects.
Here’s how I can help you create your next case study.
🔹 The Process
1. We start with you. We discuss which customer stories would have the most impact and what your prospects want and need to see.
2. I handle the interview. I put your customer at ease, ask the right questions, and uncover the details that bring their story to life.
3. I deliver a finished case study. A credible, relatable story your sales and marketing team can use.
🔹 What This Looks Like:
This might take the form of:
- Case studies that show prospects what working with you is really like
- Success stories for your website, sales team, or media
- Scenario-based content for training or customer education
The format depends on what you and your prospects need.
🔹 Who Is This For:
B2B technology companies that have happy customers and great results, but no time, process, or writer to turn them into case studies.
How we’ll work together
- Brief: Share your project details and the deadline.
- The process: We’ll clarify what your prospects need. Organise a time for me to speak to your customer (if necessary), I’ll do any extra research and other work that’s needed to create your case study.
- Draft: I deliver a first draft.
- Revisions: Two rounds of revisions are included to refine and polish.
- Final delivery: You receive the completed content in your preferred format
FAQs (the five most common)
🔹What experience do you have in our sector?
My expertise lies in understanding what prospects want to read, asking the right questions, and identifying the details that make a case study credible and relatable.
I was a B2B technology journalist for over 20 years; editors came to me because they knew I could get up to speed quickly in their sector and understand the issues their readers wanted to know about.
That’s how I’ll work with you.
🔹How will you work with us?
I work as part of your team. You get professional content delivered on time, with minimal disruption.
🔹What if our customer is nervous about being interviewed?
I’ve interviewed many people over my career, so I know how to put people at ease. I’ll go at their pace and make sure they understand what’s happening and when.
🔹How do you make sure content is accurate?
I research across industry sources, both on and offline, work from your materials, and verify facts throughout. My background in technology journalism means I know how to evaluate sources and ensure accuracy. You review and approve everything before it’s final.
🔹How do you handle confidential information?
I take confidentiality seriously. I’m happy to sign a non-disclosure agreement before a project begins, and all information you share remains strictly confidential. Many technology projects involve sensitive details. I understand this and handle it accordingly.
No company information is ever put into generative AI.
If you’re ready to show prospects what your solution has done for your customers, get in touch.
About Sara Edlington
I’m Sara Edlington, the writer you’ll be working with.
With over 20 years in B2B technology content and a background in journalism at The Times, The Independent, and StrategicRISK Europe, I bring a journalist’s approach to case study writing, finding the right people, asking the right questions, and uncovering the details that make a credible story.
Which is also a bonus if you want to send your case studies to the media, as I’ve been on both sides of the table, I know what works.
Over my career, including in marketing content, eLearning, and journalism, I’ve worked with companies such as the BBC, DataProtech Group, and NWN Corporation. I’m also the author of 14 books.
Connect with me on Linkedin.